joanne: Graphic Design 2

Logo

Finished work(Logo)

Black color:associated with power,mystery,strength.

Black color can be serious,professional,and conventional.

Mock-up of letter,name-card,envelope

letter-width:216mm

height:279mm

name card-width:85mm

height:55mm

envelope-width and height:

size of name card

Advertising bus stop

Finished work

Billboard mock up

Finished work

Researching information

Name Card

1.Font Choice

Pick a single font,and go with it.Try to avoid fonts that look like handwriting as they are much more difficult to read when compared to standard typeset fonts.

2.Font Size

Not too big,not too small.Even if you think it looks good. Converting 20px using a converter like Endemo Converter will give you 15 pt for the ideal font size for your business card.

You can go larger and smaller by applying different typographic scales, like x 1.414 – Augmented Fourth or x 1.618 – Golden Ratio. The last one will have the following results:

H1 – 63 pt
H2 – 39 pt
H3 – 24 pt
H4 – 15 pt – your Base Size
Small – 9 pt

3.Whitespace

Whitespace is a good thing. Don’t feel the need to fill every inch of the card with information. Some people are so afraid of not filling up space that I’ve seen cards where the email address is written across the width of the bottom of the card, like:

j o a n n e @ h o t m a i l . c o m

Additionally, cramming every detail about what your company does, the certifications your company has, etc., doesn’t help in making your business card template one that people will be able to look at and quickly discern the information they need.

4.Contrast

Colors can greatly affect the readability of any printed item – so limit your color palette when designing your card.

Most importantly, ensure that the text color contrasts with the color of the card. Please no light blue on dark blue or blue on red.

5.Group Data Types Together

There are some very common patterns in business card design, and I would suggest that you not reinvent the wheel on this one. When reading a business card it’s very hard to identify key data elements when the name is in one corner, the job title is in a different corner, the email in the third corner and phone in the fourth corner.

Keep your card information in the standard order of:

Name
Title
Company
Contact Info

…and your card will be 100 times easier to understand.

6.Remove Ambiguity

If you’re going to list more than one phone number on the card, give them labels to ensure that there is a way to determine if the additional phone numbers are office, main, mobile, or fax numbers. If you list more than one address, identify the address types (such as physical address or mailing address). If you do international business, add the country code to your phone numbers as well as the country to your address.

If you’re giving someone your business card, you want people to contact you – so make it easy for them to do so.

7. Social Network Icons Aren’t Clickable

Seriously, I laugh every time I see a business card with a LinkedIn or Facebook icon on it without an accompanying URL. (And yes, I see it more often than you would expect.) Always include the social network URL! If you include the icon, place the URL near the icon so that people know how to find you.

8. Use a LinkedIn Custom Public URL

Two things:

a. If you place your LinkedIn profile on your card, get a customized public profile URL. They are shorter and easier to read as they aren’t made up of a series of random letters and numbers.

b. Don’t just go to your LinkedIn profile and copy and paste the URL. Find the public URL and utilize it. For example, when I’m logged in to LinkedIn and go to my profile I see a URL of: www.linkedin.com/profile/view?id=3075470&trk=nav_responsive_tab_profile. However, down in my profile I see the public URL which is www.linkedin.com/in/travistodd. Public URL’s will typically look like linkedin.com/pub/something or linkedin.com/in/something. Failure to place the proper URL on your business card will limit who can see your profile.

9. Unusual Shapes and Sizes

Unfortunately, business cards come in all shapes and sizes. Stick to the standard shape and size for your country. There is some slight variation in business card dimensions based on country, in the United States and Canada the standard business card dimension is 3.5″ by 2″. We have seen cards made of concrete, etched metal, and a variety of other mediums. I suggest use of a standard form of card stock cut to the appropriate dimensions.

10. Company Logo

Unless you work for a Fortune 100 company, it’s likely that your corporate logo isn’t recognizable to most people. So don’t assume that I can look at your logo and depict your company’s name. In some cases I can – but in many cases it’s not obvious. Usually I would suggest putting your company name just above the address so as to remove any doubt as to what the company name is.

While there are a handful of other design mistakes commonly made in business card templates, these are some of the more common issues we see that are easily correctable. If you stick to some of these guidelines you will likely see a reduction in the number of cards that you hand out that simply end up in a pile without being input into an address book or CRM system.

Bilboard

Billboard design rules

1.Simplicity rules!

FACT: Uncluttered billboards usually achieve greater success. Ideally, your billboard design should consist of just 3 main components:

• A compelling image / photo

• A unique, benefit laden, emotionally charged headline

• Your name / logo / contact info

Keep it SIMPLE. Prospects are zipping by at 55+ M.P.H. They have only 5-10 seconds to notice, become engaged by and process your message. Don’t make it difficult by cramming your billboard with too much stuff.

Try to keep your copy length to 7 words or less. The fewer the words, the greater the chance they’ll understand, retain and recall your message. (See our home page Before and After sample).

2.Use high contrasting colors

Bold, highly contrasting colors help get you noticed. Soft, mellow pastels may work fine in slick magazines but they don’t do well in outdoor advertising.When it comes to color and designing billboards, bold is definitely beautiful.

3.Forget fancy font styles

Thin and/or elaborate script fonts are hard to read (and often invisible) at long distances. Use thick strokes and simple styles to increase legibility at distances greater than 1,000 feet.

Keep ample space between individual letters to avoid blurring, and avoid ALL CAPS, they’re less legible, too. Your billboard has to be read to persuade.

4.Use BIG font sizes

Large fonts allow reading at greater distances, giving the viewer more time to process your message. When designing billboards, minimum type size should be 18" tall, with 3' and taller being optimal. Humungous type not only aids readability but adds life to your message.

5.Outdoor advertising requires outstanding photography

Billboard photos often wind up printing as large as your house, making high-resolution images (300 DPI min.) a must. And good billboard designers leverage that huge scale to make a BIG visual splash, displaying one central image that’s 25' wide rather than five dinky images that lack emotional impact from a distance.

Research

Design Elements of McDonald’s Logo

found here : http://www.famouslogos.org/logos/mcdonalds-logo

Shape of McDonald’s Logo

The two golden arches were initially designed to resemble the new arched shaped symbols on the side of the newborn restaurant. Later, the designer of the McDonald’s logo merged the two arches to outline the famed “M” now identified globally. Hence, the McDonald’s logo possesses a simple golden colored “M” which reflects the name of the food chain.

Color of McDonald’s Logo

Two prominent shades, golden and red, are used in the McDonald’s logo to represent its bold nature. Golden hue is employed to color the two arches, now merged to form “M” in the McDonald’s logo. Nonetheless, the red color is utilized to fill the background of the distinguished McDonald’s logo. Boldness, power and strong corporate image are truly reflected by the use of these two confident colors.

Font of McDonald’s Logo

In spite if the “M” on McDonald’s logo, the insignia also grips the name of the food chain. “McDonald’s” has been imprinted in a thoroughly simple font which defines the bold picture of the firm. The simpler the font of the logo, the more radiant it becomes for the spectator.

Tracing rebranding logo

Original logo

It started on 14 November 2012

Address:8&9,Jalan Mengkudu,Taman Makmur,Batu Pahat,Johor.

Rebranding Logo

Make it become love shape The heart symbol or "heart shape" (♥) is an ideograph used to express the idea of the "heart" in its metaph orica l or symbolic sense as the center ofemotion, including affection and love, especially (but not exclusively)romantic love.
Color:70CACB