What is Internet Advertising (Week 1) Assignment 1-1
Internet Advertising and E-Commerce?
1. Internet advertising is a form of marketing and advertising which uses the Internet to deliver
promotional marketing messages to consumers.
3. Commonly known as "online marketing", it is part of the of the internet
advertising and marketing business.
Type of Internet Advertising would be:
1. Internet advertising is a form of marketing and advertising which uses the Internet to deliver
promotional marketing messages to consumers.
3. Commonly known as "online marketing", it is part of the of the internet advertising and
marketing business.
Type of Internet Advertising would be:
1. Banner Ads:Slow and easy on the relaxed,such as newspaper and
magazines.However,it is not strongly recommended if you want to
see the result of your advertisement immediately.
2. Display Ads:Similar to Banner Ads,they are displayed in a certain length of time and can be a
activated through “pay-per-clik”.
3. Text Ads:Customers who are looking for something particular and specific usually go through
huge amounts of Text Ads.(Google Search pages are one of them.)
4. Pop- Up Ads:The most annoying,includes mostly of scams and tricks.It can be as small as 5cm
squared box or half as big as your display screen.
5. Interstitial Ads:They are there to help ease your boredom when waiting for something
else(important or otherwise) to load.
6. Email Ads:It is effective because it targets the right consumers(most of the time).The marketer
usually gathers personal data and information from social media websites
(Facebook,Twitter,Instagram etc..)and sends out specific E-mail Ads that are targeted solely for
their customers’ interests,needs, and or wants.(Why do you think registration is free?Who do you
think paid for these website’s bandwidths and help them running?)
1. E-Commerce businesses also have the option of advertising on social media sites, like Facebook.
2. With Facebook ads, there is less guesswork involved.
3. When Facebook users notice their friends like an ad, they are enticed to click on it themselves.
4. These matches occur when people are more likely to be in the buying mood, whereas Facebook ads may seem a little more intrusive since they most often appear in the midst of social engagement.
5. With the mobile media boom of recent years, businesses should explore this ecommerce advertising option.
What is Internet Advertising & E-Commerce?
Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
-Type of Internet advertising:
-Display advertising conveys its advertising message visually using text, logos, animations, videos,
photographs, or other graphics. Display advertisers frequently target users with particular traits to
increase the ads' effect.
and other programs.
-Frame ads were the first form of web banners.The colloquial usage of "banner ads" often refers to
traditional frame ads. Website publishers incorporate frame ads by setting aside a particular space
pixel dimensions for ad units.
browser window.
-A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over
the requested website's content. Floating ads may disappear or become less obtrusive after a preset
time period.
-An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition,
such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the
user's mouse movement over the ad.Expanding ads allow advertisers to fit more information into a
restricted ad space.
-A trick banner is a banner ad where the ad copy imitates some screen element users commonly
encounter, such as an operating system message or popular application message, to induce ad
clicks.Trick banners typically do not mention the advertiser in the initial ad, and thus they are a
but tricked users may resent the advertiser for deceiving them.
-A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's
primary content, or they can be embedded by hyperlinking individual words or phrases to
advertiser's websites. Text ads may also be delivered through email marketing or text message
marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking
software to block.
-A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's
primary content, or they can be embedded by hyperlinking individual words or phrases to
advertiser's websites. Text ads may also be delivered through email marketing or text message
marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking
software to block.
Benefits of Online Advertising
-The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities.Advertising online offers better returns than in other media.
-Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response,how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.This helps online advertisers improve their ad campaigns over time.
-Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.For example, some ads let users input queries or let users follow the advertiser on social media.Online ads can even incorporate games.
-Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences.Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.
-Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher's publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.E-commerce refers to the purchase and sale of goods and/or services via electronic medium media channels, such as the Internet. Online retail is convenient due to its 24-hour availability, global reach and ease of customer service.
There are four main categories:
1.B2B (Business to Business) — this kind of e-commerce involves companies doing business with each other. One example is manufacturers selling to distributors and wholesalers selling to retailers.
2.B2C (Business to Consumer) — consists of businesses selling to the general public through shopping cart software, without needing any human interaction.
3.C2B (Consumer to Business) — in this scenario, a consumer would post a project with a set budget online, and companies bid on the project. The consumer reviews the bids and selects the company.
4.C2C (Consumer to Consumer) — this type of e-commerce is made up of online classifieds or opportunities where individuals can buy and sell their goods, thanks to systems like PayPal. An example: eBay.
Assignment 1-2: Research -Favourite Malaysia/International Brand Website
Ferrero Rocher (International)
http://www.ferrerorocherusa.com/rocher.php
History of Internet Advertising
In early days of the Internet, online advertising was mostly prohibited. For example, two of the predecessor networks to the Internet, ARPANET and NSFNet, had "acceptable use policies" that banned network "use for commercial activities by for-profit institutions”.
The first widely publicized example of online advertising was conducted via electronic mail.Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products.More recently, companies have sought to merge their advertising messages into editorial content or valuable services.Advertisers are also embracing social media and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.
Web banner advertising
Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server.
Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.
Frame ad (traditional banner)
Frame ads were the first form of web banners.The colloquial usage of "banner ads" often refers to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular space on the web page. The Interactive Advertising Bureau's Ad Unit Guidelines proposes standardized pixel dimensions for ad units.
Pop-ups/pop-unders
A pop-up ad is displayed in a new web browser window that opens above a website visitor's initial browser window.A pop-under ad opens a new browser window under a website visitor's initial browser window.
Floating ad
A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over the requested website's content. Floating ads may disappear or become less obtrusive after a preset time period.
Expanding ad
An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad.Expanding ads allow advertisers to fit more information into a restricted ad space.
Trick banners
A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.
Interstitial
An interstitial ad displays before a user can access requested content, sometimes while the user is waiting for the content to load.Interstitial ads are a form of interruption marketing.
Text ads
A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block.
2.Search ads;
1.GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998.
2.Google launched its "AdWords" search advertising program in 2000 and introduced quality-based ranking allocation in 2002;
2.1Which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.
3.Recent trends
1.More recently, companies have sought to merge their advertising messages into editorial content or valuable services.
1.1Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online,Coca-Cola's online magazines, and Nike's free applications for performance tracking.
2.Advertisers are also embracing social media and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.
Assignment 1-4: Shooting - Favourite Malaysia/International Brand & Brand Competitor
Ferrero Rocher (Malaysia)
Brand Competitor(Toblerone)
Assignment 1-5:Research-Favourite Malaysia/International Brand’s Competitor Website
Toblerone (Malaysia)
Assignment 1-6: Research-Most Favourite Award Winning Brand’s Website
Cadbury
All Ad Sizes
A1 Size Favourite Brand Poster
1.To make the website more interesting
2.To make the website more better
3.To attract more customer
Concept
1.Happiness
2.Togetherness
3.Enjoy
Idea
1.Bring happiness to people who visit this website
2.Website make people together
3.To make customer enjoy when they open the website
Redesign Ferrero Rocher Website
Discover Rocher
Discover Rocher2
Discover Rocher3
Golden Creation
Ferrero Story
Where To Buy
Ferrero Rocher New Splash Page
First Design
Ferrero Rocher New Splash Page
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